National bank currency may be
counterfeited by preparing a plate, and then with simple change in the
name of the bank the counterfeit can be adapted to the various towns
where banks are located. This much is written, not to lessen the value
of or confidence in the issues of the government, but to admonish the
public against the dangers of a false security.
[Illustration]
* * * * *
[Illustration: HOW TO ADVERTISE]
HOW TO ADVERTISE
EMBRACING RULES, SUGGESTIONS, AND PRACTICAL HINTS ON THIS IMPORTANT
SUBJECT.
[Illustration]
Volumes might be written on the necessity of, and the various methods
employed for, advertising. Many prosperous men owe their success
in life to judicious and liberal advertising. In this age of strong
competition in the various avenues of trade, he who does not advertise
his wares will probably be outdone by a more ambitious dealer, with
perhaps a poorer article, who advertises liberally. People go where
they are invited, and the merchant who advertises freely, places his
store and windows in attractive order, and leaves the door open, will
do far more business than he who does not cater to the public, is
indifferent about appearances, gruff, and complaining of hard times.
Horace Greeley laid it down as a rule that a merchant should
advertise equal to his rent. This, like all good rules, ought to have
exceptions. An old and well established business would not require
so much, while a new enterprise would require more than this amount
expended judiciously in advertising.
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