Never begin a letter abruptly with a complaint,
but rather bring in all unpleasant subjects toward the close. If
an answer to a letter of inquiry, take up the questions as they are
asked, indicate first what the question is, and then state clearly
the answer. The first paragraph should acknowledge the receipt of
the communication now to be answered, giving date and indicating its
nature and contents, thus:
[Illustration: Your letter of the 10th instant concerning damaged
goods is received, etc.]
The closing paragraph usually begins with such words as _Hoping,
Trusting, Awaiting, Thanking_, or similar expressions, and is
complimentary in its tone and designed as a courtesy.
BREVITY.
Business letters should be brief and to the point. The best letter
states clearly all the facts in the fewest words. Brevity is not
inconsistent with a long letter, as so much may need to be said as
to require a long letter, but all repetitions, lengthy statements and
multiplication of words should be avoided. Use short sentences, and
make every word mean something. Short sentences are more forcible, and
more easily understood or remembered, than long drawn out utterances.
STYLE.
Style refers to the tone, air, or manner of expression. Dignity and
strength should characterize the style of the business letter. No
ornament of expression or eloquence of language is necessary or
appropriate in a correspondence between business men. Come to your
meaning at once.
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